We took charge of the brand consulting of “HAKKOUSEIKATSU”, which is a new brand produced by the long-established store of Kyoto pickles, “Nishiri”.
The new business that opened in the department store basement of Takashimaya Kyoto store has side dishes and deli that combine the power of lactic acid bacteria and fermentation and vegetables as the concept. Other than kyoto pickles, the store specializes in side dishes and seasoning. Communication such as product packaging is a visual that reminds customers of cosmetic brands so we appealed the beauty concept of becoming beautiful from the inside.
- BUSINESS ROLE
- Criative Consulting, Food Direction, Art Direction, Product Design, Web Design, Graphic Design
- NISHIRI Co.,ltd.
- FUKUOKA DESIGN AWARD 2018 GRAND PRIZE